Dakine Mission Statement FROM THE WATER TO THE MOUNTAINSAND THE LIFESTYLE IN BETWEEN,CREATING TRUSTED EQUIPMENT FOR THERIDE OF YOUR LIFE. DAKINE EXISTS TO ENABLE AND INSPIRE EVERY PERSON IN THE TRANSITION FROM EVERYDAY TO EPIC. OUR PURPOSE IS TO BUILD AN INCLUSIVE COMMUNITY THROUGH RIDER-DRIVEN EXPERIENCE. Read more Brand Pillars Rider Driven Product Enablers Champion authenticity and progression by partnering with riders to build product and community, enabling more ‘best days’. Speak the language and foster the community. Use our team riders to inspire. Trusted Everyday to Epic Remain committed to creating product that is purpose-built, durable, and thoughtfully designed for our global community by people who surf, snowboard, ski, mountain bike, windsurf and kiteboard. Sustainability Respect Contribute to driving progression and purpose through sustainable product creation. Push beyond the status quo and look to the future. Our work here is never done, and we are committed to making sure it never. Inclusivity For Everyone Bring more people in. Celebrate diversity in all its forms and champion inclusivity on the mountain, in the ocean, and between. Reject the concept that a person or a sport is defined by a ‘single story’. Read more